Twitter aims to increase voter turnout with its #BeAVoter campaign

In the 2016 election, only 55% of eligible voters cast their ballots to decide the next United States President. As we approach the 2018 Midterm elections, Twitter is looking to reverse that trend with its new #BeAVoter campaign.

The #BeAVoter campaign is a new initiative aimed at promoting increased and informed participation in the 2018 U.S. elections that will occur on Tuesday, November 6th. Starting on Monday, Twitter began showing its users a prompt in their home timeline with voter registration information. If people have already registered, they now can tweet their followers to encourage them to do the same.

Twitter will even add a new emoji connected to the voter campaign to aid in fostering voter turnout and engagement amongst the younger generation. In addition, there will also be election reminders and an absentee ballot FAQ provided for Twitter’s users.

All of these prompts will link people to TurboVote, a non-profit, non-partisan organization that launched this campaign just prior to today’s National Voter Registration Day.


This is not Twitter’s first voter registration campaign but is by far its most expansive. In the 2016 presidential election, Twitter partnered with Rock the Vote, Google, and Pew’s voting project. If they had any further questions, users had the ability to DM Twitter’s @GOV account to receive voting registration information. Of course, this electoral campaign was tainted by Russian interference, wherein many Twitter accounts were found to be Russian propaganda tools aimed at influencing American election results.

This election cycle, Twitter has created new labels to identify candidates and has launched stricter regulations and transparency initiatives for political advertising. Twitter has also committed to building stronger platforms to properly combat manipulation.  

Now, with voter registration in users’ home feeds, the #BeAVoter campaign can be significantly more effective in garnering an improved voter turnout.