OnePlus is rescheduling the launch of its OnePlus 6T smartphone to avoid competing with tech mammoth, Apple, which announced yesterday that it will be holding an Apple’s iPad Pro and Mac event the same day.
Both events were supposed to take place in New York, however, the Chinese tech company will move the launch date from Oct 30th to the 29th, according to a forum post by CEO Pete Lau.
The popular Android startup has had some bad luck lately with scheduling. Earlier this week, the company scheduled the event for October 17, however, they had to move it towards the end of the month since Google launched the Pixel 3 on October 9.
— OnePlus (@oneplus) October 19, 2018
Previously, OnePlus would give out tickets to attendees with the purchase of a phone, however, members of the media and attendees must purchase a ticket to participate in the event this time. So far, there are over 1,000 confirmed attendees.
The company is reaching out to people to notify them about the scheduling conflict. They are also talking about offering a full refund to ticket holders who can’t attend the event as a result of the rescheduling.
“Everyone who owns a ticket will be able to apply for a full refund for their ticket,” says Lau. “If you’re still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.”
Lau says the tech company consulted with members of the press, and were told that the OnePlus 6t release will be “overshadowed by Apple” if the launch date is not changed.
“Our goal is to make sure [the 6T] gets the time and attention it deserves,” Lau says.
“When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message.”
“That changed when Apple announced they would be hosting their own event on October 30.”
As Mashable puts it, “Besides the potential awkwardness of having less press at its launch event because they’d have to choose between OnePlus and Apple, sticking to the original date would have meant the 6T news being swallowed up by Apple’s expected new iPad launch.”
The new launch event will take place in New York at the same location on Oct. 29 at 11 a.m. ET.