Apple and Salesforce team up to create mobile business app empire

Apple and Salesforce announced a strategic partnership that brings together the number one customer relationship management (CRM) platform and iOS, the world’s premier mobile operating system. Their end goal is to boost the number of mobile applications for businesses on iPhones and iPads.

“Einstein could not be more excited to be friends with Siri!”, Salesforce Chief executive Officer Marc Benioff tweeted.

Through the agreement, Salesforce will be updating its App with the latest Apple features, including integrating it with Siri, Face ID security and business chat, and an iMessage customer service function. In addition, the companies will be working on a software development kit that will easily allow businesses to write apps for iPhones and iPads with the Salesforce function.

The companies also plan to work on a new mobile SDK built specifically for Swift, Apple’s self-developed programming language. They plan to build these Swift Apps for iOS and deploy them on Salesforce’s Lightning platform.

The goal for Salesforce seems to be to boost their appeal to Apple users while the executives at Apple are hoping this new partnership will attract affluent Salesforce users to hold onto iPhones to properly gain from the new enterprise software, which helps manage business relationships. Apple has been establishing relationships with multiple key enterprise brands such as Deloitte LLP and Cisco Systems Inc. This partnership is another key step in solidifying their enterprise strategy.

Salesforce’s new and improved mobile app will be available in 2019 and the mobile app version of their online learning platform, “Trailhead”, will be available by the end of the year. The new Salesforce development kit they are developing with Apple is also expected to be released by the end of 2018.

The terms of the agreement are unknown. Salesforce shares reportedly rose 1.7% in the aftermath of this deal to US$158.15 and Apple’s share percentage rose less than 1% to US$215.48.